Circles.life was a new telco in Singapore which is virtually unknown by the public. I was tasked to create a campaign that has the potential to convert people to embrace circles.life and it's new data offering.
With the 4th major telco looming on peoples' minds, we use the opportunity to create our own fake telco. With it's ridiculous offers, we hijack the fake campaign and reveal the new data telco hero, circles.life.
This campaign won Silver in the APAC Effie's David vs Goliath Category. It also bagged Mumbrella Asia's Campaign of the Year and Most Effective Campaign award.