F1 is a pinnacle event in the Singapore's calendar. An action packed event filled with heart stopping races and world class entertainment that fills the weekend. F1 Singapore Grand Prix, holds a special place in my creative career. Not because it's one of the sexiest brands in motorsport. Nor is it because I am a huge fan. It's the partnership with the talented marketing team for a glorious 8 years of reinventing the brand which later became an icon of Singapore.