Darda brand redesign

Darda began its journey winning hearts across Korea with its signature popcorn—light, crunchy, and irresistibly flavorful. Known for bringing joy in every bite, Darda quickly became a household favorite for snack lovers of all ages. Today, the brand is expanding its delicious legacy beyond popcorn with a new line of non-fried snacks, crafted with the same dedication to quality, innovation, and taste. From wholesome ingredients to guilt-free indulgence, Darda continues to redefine the snacking experience—one delightful bite at a time.

brand positioning

Darda connects the world through joy.

Everyone loves a good snack, no matter where we are in the world. But snacking isn’t just our common language. The expressions we show as we savour a treat are universal. And this gives us a unique opportunity to connect with snack lovers from all over the world - on a whole new level.

concept

Dive into Delicious with darda!

Darda comes from “Da reu da”, which means “another level of difference” in Korean. And trust us - we live by it.

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