challenge
Rebrand Dentsu X logo as a standalone identity celebrating their human-centered ideals as the core for all their communications.
concept
There is an X in all of us. It's in our DNA. That makes each individuals unique and Dentsu X celebrates your uniqueness.
the symbol
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/f25ef9b7-4eff-4d04-bb5c-aba9650ddde6_rw_1920.png?h=27f031d55a30d4f6f0e73efaec309b94)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/4a41f921-29c5-4627-a8dd-484d0c8d6a37_rw_1200.jpg?h=12f3028e8e2051debfd9a157d1074767)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/39f5dd19-705e-4b2c-9def-9fe983dd8404_rw_1920.jpg?h=45d55b539a93b127f3bc09603f53c18d)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/02bb50a3-4b15-45ed-a2f4-ff4aa51ecb79_rw_1200.jpg?h=28c706f909a8fbd9a23c116a7b0dd86a)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/0d393aaf-7a6a-4417-8e14-4b5d693c7e69_rw_1200.jpg?h=ddda83263a687f5b008a784ee61a908d)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/6a5a74c0-a894-4d49-aafc-c7c05e782fe1_rw_1200.jpg?h=cd2153c4a5b96b973988ba653d4a5834)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/6fe23883-8dc4-4d33-bdae-7b10179bb5af_rw_1920.jpg?h=f5f14f0582df95e81a36542faa1723c5)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/89a44426-5c49-4dc5-b094-e0341cbcc7d0_rw_1200.jpg?h=cc0467e2720d607d752982bc0efad750)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/bd404e35-8180-44cf-8d83-0b5ae96c75fe_rw_1200.jpg?h=b9b611011f807983a85605077cf57b18)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/c57e88eb-45c1-4492-8d33-40579184c125_rw_1920.jpg?h=9498f78bddfc6de5f0f5c43e27d484ba)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/cf37c5cc-e8f4-41cd-b1af-ae6297ec6b09_rw_1200.jpg?h=0c95a6b5a0cf806053729fdc0e094a77)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/d836270f-b5d7-41e6-bd1e-c73b25cfc63d_rw_1920.jpg?h=ab218177a3fdd349d2754f46ef3367fa)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/1055a686-7e88-445f-8cdc-8d094ba46fdd_rw_1200.jpg?h=e96d997d842201a90beef213bf620e22)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/97249f1f-f39e-4d80-bbb3-009f2a33d178_rw_1200.jpg?h=68316315ad17240c525f5e19ec7aee0c)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/20c174e8-a809-4d3a-816f-72eea4eb0258_rw_1920.jpg?h=804b36d2927a2ab506a5643599411acd)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/dd806e4b-a64c-46ec-9de3-7d1c7c9c09d3_rw_1200.jpg?h=75616a1ad76119f9c50e286024b7983c)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/ed6e5a65-5bbe-4d03-a2ec-014b90c2614a_rw_1920.jpg?h=d2702dcc108df2d140512602723e7466)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/b5dad21d-2948-4cd7-9107-5733385afcb2_rw_1200.jpg?h=467f5aba4bccfc80aa5c98b1de553047)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/304d0d23-9d3d-417a-91df-3ea0c0fbd1c0_rw_1200.jpg?h=12197b20797ba4ca9672c3a3a31423b1)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/5e6ed220-b6f2-49ab-99f7-b7977fe4eb90_rw_1200.jpg?h=c91ebc195d165c482d2fcbd774c3789c)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/83a802f7-cd83-4d3a-8ae3-d3c07307e055_rw_1200.jpg?h=276012a8af6b5b6b849ee760f0d5134a)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/feede463-bd3f-43b9-b70f-0a1e9daeea62_rw_1200.jpg?h=3f8e39c414a2e4faf90e240c8d3a9ead)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/f509e1d7-56c3-4bf6-b9b8-db33493b4fba_rw_1920.jpg?h=d3fb5e9aeae684a94e8e3052ca06a4c6)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/7ca4ddd9-4f7b-47ee-8ae4-7b1a3c5fdfbf_rw_1920.jpg?h=d1d0cdc415adcc59f18b175a4552a413)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/e4b7c9ad-5648-4fc5-a7c8-e177444e5861_rw_1920.jpg?h=7adff1165d98facd3f3f133f611bd71c)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/be2ea693-512b-499b-b3e6-ccee2ec2f898_rw_1920.jpg?h=59f4ed9f3325daa8f967ebcfe7810392)