challenge
With each year passed, F1 has been facing a decline in ticket sales and interest among the non racing enthusiasts with a perception of hight ticket prices and not value for money experience.
solution
To gear up the event, we focussed on building a momentum through the multitude of famous artistes performing during the event.
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/95ba09f6-a0ec-42bf-a143-2a3f8af504e1_rw_1920.jpg?h=7eed83c6359e53d1b60a7808e380c9ae)
out of home installations
Amplifying the anticipation for the event by transforming spaces in Singapore in into an immersive F1 environment.
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/e9f8f195-ad7c-400c-97ec-eb68726263a2_rw_1920.jpg?h=e90bfd07814b5cd1f9b7d008c28eac52)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/cebd8ea8-15d8-450d-9e3f-299c4c4c371c_rw_1920.jpg?h=3c19cace294dc9ac4515917835eb3514)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/4fecd6b4-e084-4097-938e-86613d229488_rw_1920.jpg?h=695f9852df93532e99147d9d5a46a664)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/5a6b8e4d-3811-460f-9030-af4b442473c2_rw_1920.jpg?h=1ed1532d7e07b254961f597782834849)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/c17e4f38-cd8f-462b-8f3d-85bbe20e8a0e_rw_1920.jpg?h=ae96c2464336ad26cc8ebb361ca212e0)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/4edde192-3136-4610-ad3d-7c3064cbf82b_rw_1920.jpg?h=9fdeedc0848071f035696589da7199b5)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/a7d2e125-950b-4933-8669-290e6213c4f0_rw_1200.jpg?h=552e9d444652e83c0f55b25b8a68230b)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/0827db10-8dc2-46fc-9866-c62e272f610f_rw_1200.jpg?h=b9777ff2d66a9cd14b11aeb526a4723c)
key visuals
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/738e3e3e-e98f-417e-99f6-e1c3af78cf3b_rw_600.jpg?h=4928cf183aeba2b8b419f89175d18241)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/08c0cafe-91ef-47f1-9296-ba904f1d3106_rw_1920.jpg?h=03e2d4fc0709bd145b3ea10d5d762758)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/c8ae32dd-1352-4fcc-93c0-cea100044003_rw_600.jpg?h=4dff7e035cba5e7c2624ac90f50fe4ac)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/2a22954c-1fb6-426c-b16c-3c366feea2ac_rw_1920.jpg?h=4f81399e4fd4025a42b9781698934e60)
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/dabe8462-2acf-4967-b043-342b431eae5f_rw_1920.jpg?h=c328ab63c1639f4c5de0c43672ca2db6)
tvc
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/ff080e57-9e7d-422c-83e1-9bdde72b34f8_rw_1920.png?h=9d4d53ca308c9016d530269ba598c4a5)
limited edition poster
![](https://cdn.myportfolio.com/55796859-b017-4f2a-8960-158fd77fb444/b355de47-dca3-4b6e-b377-572cd7bae66a_rw_1920.jpg?h=7295301389637d159a2cb13d0d2bf905)