With each year passed, F1 has been facing a decline in ticket sales and interest among the non racing enthusiasts with a perception of hight ticket prices and not value for money experience.
To gear up the event, we focussed on building a momentum through the multitude of famous artistes performing during the event. 
out of home installations
Amplifying the anticipation for the event by transforming spaces in Singapore in into an immersive F1 environment. 
key visuals
limited edition poster
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