f1 singapore grand prix campaign

F1 is a pinnacle event in the Singapore's calendar. An action packed event filled with heart stopping races and world class entertainment that fills the weekend. F1 Singapore Grand Prix, holds a special place in my creative career. Not because it's one of the sexiest brands in motorsport. Nor is it because I am a huge fan. It's the partnership with the talented marketing team for a glorious 8 years of reinventing the brand which later became an icon of Singapore.

challenge

With each year passed, F1 has been facing a decline in ticket sales and interest among the non racing enthusiasts with a perception of hight ticket prices and not value for money experience.

solution

To gear up the event, we focussed on building a momentum through the multitude of famous artistes performing during the event.