Google Indonesia Yuk Move On
challenge
Create a Valentine's Day kit for YouTubers and single influencer to inspire how they get through their 'V' day through Google's apps.
concept
A “Moving On Kit” a pseudo first aid kit was sent to Indonesia’s top single influencers and YouTubers, encouraging them to try Google apps and share their moving on stories, showing support to other lonely hearts. The box will include a broken heart which the recipient will need to mend by utilising the different methods provided in the kit.
The QR code in the kit will lead to a heart-break dramas, showcasing how Google apps can help them move on.
Google Vietnam Back to School Kit
challenge
Engage university students in Vietnam to think about what they want to be professionally in the future.
concept
Utilising the idea of 'Delulu', short for delusional to create a fun game for students where the end result can form hilarious job descriptions. The KOLs will be given a package that contains 3 separate cards and they need to form job descriptions that speaks closely to their identity. The KOLs will invite 2 other friends to be in the video to play the game on camera.