Google Pr Kit packaging design

Google actively engages KOLs to spread their message for inclusivity within the influencer's followers. A PR kit is one of the tools utilised to aid the influencers into creating unique narratives to spread the message clearly. It can be the focal point for the influencer to engage their followers through uniquely crafted games, books or even memorabilias to educate their viewers in a fun and interactive way. Each kit needs to be localised and relevant to their individual markets.

Google Indonesia Yuk Move On

challenge

Create a Valentine's Day kit for YouTubers and single influencer to inspire how they get through their 'V' day through Google's apps.

concept

A “Moving On Kit” a pseudo first aid kit was sent to Indonesia’s top single influencers and YouTubers, encouraging them to try Google apps and share their moving on stories, showing support to other lonely hearts. The box will include a broken heart which the recipient will need to mend by utilising the different methods provided in the kit.

packaging

The QR code in the kit will lead to a heart-break dramas, showcasing how Google apps can help them move on.

Google Vietnam Back to School Kit

challenge

Engage university students in Vietnam to think about what they want to be professionally in the future.

concept

Utilising the idea of 'Delulu', short for delusional to create a fun game for students where the end result can form hilarious job descriptions. The KOLs will be given a package that contains 3 separate cards and they need to form job descriptions that speaks closely to their identity. The KOLs will invite 2 other friends to be in the video to play the game on camera.

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