brief
Establish Lexus as a luxury lifestyle brand that delivers amazing and bespoke experiences.
Leverage and continue with Golf to promote Lexus core values to luxury customers (current and potential)
Enhance Golf Experience - Providing relationship building opportunities for regional Lexus customers and to attract new customers for Lexus through the influence and positive word of mouth
Leverage and continue with Golf to promote Lexus core values to luxury customers (current and potential)
Enhance Golf Experience - Providing relationship building opportunities for regional Lexus customers and to attract new customers for Lexus through the influence and positive word of mouth
concept
A Crafted Journey
Inspired by the art of Takumi masters, the idea marks a journey driven by passion, guided by quiet confidence and made with thoughtful consideration.
Making every experience, amazing.
key visual
event video
space design
car displays
event collaterals
