M1 bespoke plans

M1 with a new brand promise of made to measure, created a new series of plan called the Bespoke Plan. A plan where the user has full control over their monthlies and usages available purely on the digital platform.

challenge

Create a digital led ecosystem extending from the main brand campaign showcasing the new plans M1 has to offer to its consumers.

concept

While the brand campaign focusses on the unique aspects of the profiles, this series delves deeper into who they are, beyond what they are known for. And how M1 can be an extension to who they truly are.

videos

Videos showcasing the profiles interacting with the Bespoke plans became a series where they were used in multiple online platforms. Scenarios were created to demonstrate M1’s belief in empowering customers to be their true self, supported by a brand that fits every need.

Jian Yang - Bespoke Flexi

Kate Yeo - Bespoke Flexi

Mary Ho - IDD Saver

Mohd Shariff - Data Passport

Tan Wei Tian - 5G Booster pack

Malik Mazlan - Data

Lilith Siow - Bespoke Sim-Only

Surendran - Data

animation

Staying true to the graphic interface of M1, we give the viewers a glimpse of the versatility the new plans has to offer. The graphics will correspond to the different narrative of the videos.

static

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