Dentsu was tasked to create a rebrand campaign that supports M1's new brand promise of Made to Measure.
A toast to everyday people who are living their true self. This spirit is encapsulated into just 2 letters. Be.
We stand for you.
So here’s to who you are.
Here’s to embracing your diversity.
Here’s to all that makes you uniquely you.
Here’s to you, being you.