brief
MFS is creating a wrap up activation to close off the past 3 years of campaign effort + celebrate and appreciate the efforts of Social Service Professionals.
objective
Celebrate the impact of those in the social service sector, while reigniting their sense of purpose and pride.
concept
Beacons of Hope
Social service professionals light the way for individuals and families facing life’s toughest moments. But it’s not an easy job and their light may flicker and wane at times.
But what keeps it burning is the appreciation and recognition from those they’ve helped, and the community around them.
event narrative
event journey
event video