Nibbly Sticks packaging design

Stormberg Foods are looking to capitalize on the global protein movement and extend into the kids arena with a snack pack of mini bite-sized sticks; offering a shareable, high protein, cleaner grab and go snack offer – air dried, simply processed with no additional preservatives or chemicals.

concept

Power the Monster in you.

Not chaos. Not trouble.

But drive. Edge. That fire in the belly that makes them want to go again for whatever they’ve got on next.

This monster approach taps into how big kids see themselves, not small, not slowing down, but powered up in their own way.

There’s a monster in every big kid.

target audience

Their families focus on healthy, nourishing foods, staying active and involved, and doing it all! They lead busy lives and have big goals.They want tasty snacks that keeps them going.

Real Protein. No Weird Stuff.

logo

The logo is created with an all round goodness in mind. The type is playful without being too kiddish and the colours are warm and inviting.

meet the monsters

packaging design

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